It’s all
about you
We’re your fully staffed and self-managed team, with a focus on you and your product. We’ve already spent years building the perfect team of specialists, using processes, tools, and tactics we know work. This means you can skip the costly setup process and focus on getting things done.
What makes it so
effective …
You’ll feel like we’re part of your team right away.
If you get inspired and want to add a new feature, we can respond quickly without additional contracts and authorised change requests. You should feel in control and in the know.
Your team works exclusively for you.
During our time together, we completely immerse ourselves in your world, laser-focused on your goals. From day one, we don’t get distracted by other clients. We serve you only.
We act gracefully.
Regardless of the methodologies we use to run our projects or the attitude we take as a team, we’re quick to respond and adjust to your needs.
We always have time to talk and listen to each other.
Our work is so reliant on communication that we schedule frequent calls. This allows us to be more effective and spot potential problems early.
It’s your code.
Since investors love IP, we have watertight agreements that are backed by the strong legal framework of the EU. The IP is 100% yours.
Don’t hesitate to reach out to us when you need us.
Almost everything can be automated.
Human error can be removed the best way possible by automating everything. With a continuous integration and continuous deployment (CI/CD) approach, we don’t do anything manually if automation can do it better.
supplying quality code at the exacting standards we
expect of our own developers.
BEFORE WE
BEGIN
We will discuss a few things before anything is formalised. We only accept projects we are able to deliver to exceptional standards, and we never abandon clients mid-project.
- During a relaxed call or two, we like to hear as much as possible about the project (under strict NDA, of course).
- Based on this information, we can estimate roughly how long the project would take, the team size you’ll need, and how much it will cost.
- Our availability and our ability to do a great job mean we’re ready to get started…
THE PROCESS — How we get you from day one to launch and beyond.
0
1
DISCOVERY
In order to build a great product, we need to fully understand the user, what they want to experience, the killer features that will make them stand out from the competition, and all the challenges they will need to overcome. We will collaborate closely with stakeholders, and there is no such thing as too much information Tell us everything.
The result is an outline of product features with highlighted priorities, defined technologies, clear estimated timescales and all the detail needed to map next steps.
2
WIREFRAMING AND PROTOTYPING
What will your software or app feel like to use, from the first interaction to the final tap or click? Our UI/UX designers will dive deep into the potential user journey to create a wireframe that visualizes every step. This will map out all the essential features you’ll need, but just as importantly, highlight where people could get lost.
Users are unpredictable, but by looking at things from every angle, we design out the dead-ends for a really smooth experience. By the end of this stage, you’ll have a set of prototypes so you can clearly see how everything works and what needs to be built.
3
DESIGN
You want your product to look as good as it feels to use. If the wireframe is the skeleton, then this is where we flesh out the visual design. If you already have a brand identity, we’ll build everything around your company guidelines to create something completely consistent with your established look and feel.
But don’t worry if you haven’t got a brand identity – we can work with you to develop one that positions you strongly alongside your competitors, appeals to your audience and meets all industry standards. By the end of the design phase we’ll produce final product designs for all screens, states and visual experiences.
4
DEVELOPMENT AND QUALITY ASSURANCE
This is always the lion’s share of a project, but that doesn’t mean the previous stages have been anything less than essential. Because while this step is certainly the longest in terms of hours, it’s built on the foundations of everything before it.
We keep up a constantly high level of care and attention to detail throughout because we know you can only create excellent products by running dedicated quality assurance from the very start and in parallel with development. We set the bar extremely high at the beginning, then rigorously test for responsiveness, scalability, resource usage and stability. It’s the only way to give you the performance you deserve.
development process around Scrum:
We break down even the most complex challenges into manageable tasks, track every idea, and highlight every obstacle so everyone always understands what needs to be done. We split work into sprints lasting two to four weeks, and at the end of each one we present our latest progress. You always know what to expect and when we’ll deliver it. Daily check-ins with each other keep you up to speed. And by working in cycles, we’re constantly fine-tuning our workflow, adapting to new challenges and looking ahead so we’re prepared for the unexpected. We think this is by far the best way to run a project, building agile principles into how we work and communicate.
You can read more about Scrum
methodology and why it’s so effective.
5
LAUNCH AND GROW
Building is just the beginning. When your product is ready for the world, we’ll help you release it smoothly, track its performance, run support and maintenance, and be on hand to continue its evolution so it stays indispensable.
We know how to manage the App Store approval process for optimal adoption so we’ll handle all that for you. By carefully planning analytics in advance, we can start collecting data the moment your product reaches the public, and combined with detailed analysis of user feedback, we’ll know just which features to focus on next. This is where our own feedback and monitoring tool Shake → comes into its own, showing exactly how your product behaves in the real world.
TOOLS OF THE
TRADE
out of digital tools. Here’s a snapshot of what we use and why:
Slack for communication
Our favourite option for quick messaging, with channels and private groups to avoid information overload. We can use Microsoft Teams too if that’s better for you.
Google Meet for calls
That’s how we like to chat, but happy to Zoom or jump on a Teams call too. What’s most important to us here is regular catch-ups – the more we talk the better we work together.
Figma for design
Our preference over Sketch, with Zeplin providing the pixel-perfect bridge between designers and software developers. Figma handles our prototyping and wire-framing too, though Invision is great for fast turnaround presentations.
Jira and the Atlassian suite for collaboration
Jira is really robust for project management, and after using it for a long time, we know it inside out. We use Confluence for document management, alongside G-Suite apps, though happy to use alternatives like Asana, Trello or Microsoft Teams if they’re your choice.
Bitbucket for code
It’s always stored in a Git repository, ideally hosted by Bitbucket, but just let us know if you’d prefer Github, your own Gitlab, or through Microsoft Teams. And of course, you can have access to the repository to track progress in real-time.
we specialize in: